What is AMFI MFD Karein Shuru Campaign?

What is AMFI MFD Karein Shuru Campaign?

Embarking on a journey towards financial independence and success can be both exciting and rewarding. One avenue worth exploring is becoming a mutual fund distributor (MFD). MFDs play a pivotal role in guiding investors towards selecting the right investment schemes to achieve their financial goals. Here’s a thorough how-to guide if you’re thinking about getting into this industry. An active effort to close the gap between the present number of MFDs and the expanding investor population in India is the AMFI MFD Karein Shuru campaign.

 AMFI MFD Karein Shuru Campaign

The AMFI MFD Karein Shuru campaign is an active initiative aimed at bridging the gap between the current number of MFDs and the growing investor base in India. With the investor base expected to triple in the next 7-8 years, there’s a huge need to expand the MFD workforce to adequately serve the anticipated 10 crore investors. This campaign aims to raise awareness and encourage individuals to become certified mutual fund distributors, thereby contributing to the financial well-being of both investors and themselves.

What is MFD Business?

  • Mutual Fund Distribution (MFD) business focuses on assisting clients in making well-informed investment decisions across mutual funds, bonds, and fixed deposits.
  • Mutual Fund Distributors have the autonomy to establish their own business, providing clients with a diverse selection of investment opportunities tailored to their specific financial aspirations and objectives.
  • MFDs provide personalised guidance that aligns with clients’ risk tolerance, investment horizon, and financial goals.
  • Through ongoing client education and proactive portfolio management, MFDs help clients navigate market fluctuations and capitalize on investment opportunities.

How Do I Register for MFD?

According to the MFD Karein Shuru campaign, to become a Mutual Fund Distributor, individuals need to pass the NISM-Series-V-A: Mutual Fund Distributors Certification Examination. This exam ensures that MFDs are equipped with the necessary knowledge and skills to advise clients on investment strategies. Once certified, individuals can register with AMFI to obtain their ARN (AMFI Registration Number), allowing them to legally distribute mutual funds and other financial products.

Importance of AMFIs “MFD Karein Shuru” campaign

The “MFD Karein Shuru” campaign by AMFI holds importance in promoting mutual fund distributors (MFDs) in India. It aims to:

1. Encourage Participation: The campaign motivates individuals to consider becoming mutual fund distributors, thereby expanding the reach of mutual fund products and financial literacy.

2. Business Growth: By facilitating easy entry into the mutual fund distribution business through platforms like Nivesh, the campaign supports MFDs in starting and growing their businesses effectively.

3. Awareness and Education: It raises awareness among the public about the role of MFDs in financial planning and wealth management, promoting a culture of informed investment decisions.

4. Industry Support: The campaign underscores AMFI’s commitment to supporting and nurturing the mutual fund distribution industry, fostering professionalism and integrity among MFDs.

Who can become a MFD?

Eligibility: Individuals aged 18 and above who have successfully completed the 10+2 examination from a recognized university or board are eligible to become Mutual Fund Distributors.

Certification Requirement: Prospective distributors must pass the NISM-Series-V-A: Mutual Fund Distributors Certification Examination.

KYD Process: Conducted by AMFI, the Know Your Distributor (KYD) process ensures the verification of personal details to prevent fraudulent activities.

Essential Soft Skills: Mutual Fund Distributors are expected to possess essential soft skills, including effective communication, sales and marketing proficiency, and sound knowledge of personal finance management.

Market Insights: Presently, there are approximately 1.5 lakh mutual fund distributors in the market, with an anticipated addition of around 24,000 distributors in the fiscal year 2024.

Responsibilities of an MFD

A mutual fund distributor can use its skill sets to cater to the needs of their clients. They are responsible for the thorough analysis of their clientele and provide them with investment recommendations tailored to their individual needs.

Some key responsibilities of an MFD:

  • Educate their clients about mutual funds: Mutual fund distributors are responsible for educating investors on various types of mutual funds, including their unique features, advantages, and potential risks. They also play a crucial role in explaining the mechanics of mutual funds and guiding investors in selecting the most suitable schemes based on their specific financial goals and requirements.
  • Provide guidance: MFDs provide personalised guidance that aligns with clients’ risk tolerance, investment horizon, and financial goals.
  • Provide ongoing support: MFDs provide continuous guidance and support to their clients to communicate about their investment performance. They also guide the investors to make informed decisions related to their investments.

Benefits of Becoming an MFD

  1. Flexible Work Schedule: As an MFD, you have the flexibility to work independently or as part of a financial advisory firm. This flexibility allows you to create a work-life balance that suits your personal and professional goals.
  2. Professional Growth & Development: The financial markets are dynamic and ever-changing. Becoming an MFD provides ongoing opportunities for learning and professional growth through training programs, workshops, and industry certifications.
  3. Lucrative Income Potential: MFDs earn commissions based on the assets under management and the performance of clients’ portfolios. The potential for earnings is substantial, especially as your client base and assets under management grow.
  4. Community Impact: By helping clients achieve their financial goals, MFDs contribute positively to their lives and the broader community. This impact can be incredibly fulfilling and motivating. The ‘MFD Karein Shuru” campaign led by AMFI majorly focuses on creating positive impact on the clientele.

How does Nivesh help the Mutual Fund Distributors?

Nivesh is an award-winning digital wealth platform that collaborates with mutual fund distributors (MFDs) to enhance their business management and growth. It offers comprehensive training and support for individuals to become MFDs by helping them pass the NISM exam. Once they obtain their ARN, they can launch their mutual fund business with Nivesh immediately, without the need to partner with mutual funds or incur any costs or investments. The Nivesh team assists throughout the entire process.

Is Mutual Fund Distribution Profitable?

Absolutely! Becoming an MFD offers numerous benefits, both financial and personal. As clients’ portfolios grow over time, so does the MFDs’ income. Partnering with platforms like Nivesh provides MFDs with access to a wide range of financial products, comprehensive training, and ongoing support, making it easier to succeed in the mutual fund distribution business.

The Mutual Fund Distributors earn commissions based on their clients’ investments. Typically in the form of trail commissions that continue throughout the lifetime of the investment. The commissions distributors receive increase in parallel with clients’ investments. Trail commissions are the compensation received by an MFD for reviewing and advising a client’s investment portfolio.  

Mumbai, Delhi, Bengaluru, Pune and Kolkata are some of the top cities where a huge chunk of Mutual Fund Distributors operate. If you come from a less known city, an MFD business is certainly going to be a lot more profitable due to much less competition in the market. 

mfd karein shuru

In the above illustration, it is assumed that AUM is calculated at Rs. 50,000/- monthly SIP at a growth rate of 0.03% monthly for 10 years.

trail is calculated at 0.85% p.a

(In Rs)BusinessCommission Income
YearMF AUMFixed DepositsInsuranceMutual FundsFixed DepositInsuranceTotal
*The above table can be used to understand commission income much better.

Is there any initial investment required to start the mutual fund distribution business?

The only investment that’s required to start the mutual fund distribution business is primarily the examination fee of the NISM series-V-A: Mutual Fund Distributors Certification. Nivesh helps you clear this examination by providing the required guidance and support. Nivesh only charges the NISM certification fee and provides guidance and support for free.


In conclusion, becoming a Mutual Fund Distributor is not just a career choice; it’s a pathway to financial independence, personal growth, and making a positive impact on others’ lives. Take the first step towards building your own successful MFD business today and be a part of  the AMFI MFD Karein Shuru campaign.

Scroll to Top